AP7
Right now it seems that some savers believe that they must change funds. But it's not so. Therefore, we have invited Ted as an easy way to explain how it is – with the help of underpants.
Only one in four Swedes know the state premium pension alternative AP7 Såfa which you get automatically unless you choose otherwise. Moreover, many believe that they have to choose a premium pension fund. But the target group AP7 is eager to communicate with will not listen to economy experts. We think they are going to like Ted instead! In connection with the fact that the savers get their orange envelope, the film is released regionally and nationally on social media and at ap7.se/premiepensionen-enligt-ted with the message that the premium pension is easier than you think. The digital spread occurs through a combination of PR and marketing efforts using the campaign site, social media and blogs.
Dela
Du är alltid välkommen att höra av dig till oss
Vill du veta mer om vad vi kan göra för dig?
- Slå en signal eller maila Jakob Lind, +46 (0)70 431 47 05
Det är vi som jobbar här
- Amanda Wennö
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- Andreas Slättner
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- Anna Lenskog
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- Anna Sager
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- Anna Brandt Elfström
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- Björn-Olle Rylander
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- Dan Grettve
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- Daniel Stormdal
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- Ellen Franzén
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- Felix Bodin
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- Fredrik Nilsson, CD
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- Frida Eriksson
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- Jakob Lind, VD
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- Jessica Watson-Galbraith
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- Johan Kinnman
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- Jonatan Peterson
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- Katarina Hjertonsson
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- Kate Breineder
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- Malou Rönnmark
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- Maria Lindroos
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- Matias Vangsnes
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- Robin Böckman
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- Sandra Esposito
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- Simon Källgård
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- Sofie Hederstierna
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