



AP7
Are you one of the three million Swedish idlers that haven’t chosen the premium pension fund? Chilla Pernilla (Relax)! Idling can pay off. Check it out on AP7.se!
People that don’t have the energy, don’t want to or aren’t able to choose the premium pension fund are automatically assigned to AP7 Såfa. Until now, the “soffliggarfonden” (the “idler fund”) has outperformed the private funds on average. With a campaign directed at the Swedish people, AP7 wishes to state that sometimes it pays off to be idle. The campaign ran on the radio and in the daily newspapers, and in cooperation with the Stockholm Marathon, the spectators were served genuine couch potato chips and offered comfortable sofas to sit on, with the best view at the runners. Chilla Pernilla!
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