

IKEA
Nominated to 100 Watt! Every year in August, a new IKEA Catalogue is sent out to the Swedish people and the whole process is always surrounded with great secrecy...
In the podcast, “IKEA Podologen”, the host Kjell Eriksson browses through selected pages of the new IKEA Catalogue. In seven episodes, he meets known profilers and experts, and together, they talk about everything, from a ping pong table in the kitchen to breakfast routines and bathroom habits. The aim has been to draw attention to this year’s Catalogue release by giving the Swedish people something they like to do in the summer – listen to the radio. The digital spread has occurred through a combination of PR and marketing efforts using the campaign site, social media, blogs and radio. “IKEA Podologen” can be regarded as the first interactive business podcast through publication by Acast with flashing content. The Pod can also be heard via Spotify, iTunes, and Google Play. Listen!
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