


Stockholm Pride
For the first time ever, the Stockholm Pride Festival was free, open to everybody, and right in the middle of everything. To be exact, this is something we are very proud to have been part of.
Stockholm Pride came to us with “openness” as a theme for the festival. Armed with these requirements, we had the assignment to create this year’s festival campaign. We started by trying to put ourselves in a life where one is facing prejudice all the time. In a taxi, on the stairs, in an elevator, in a lounge. Sometimes fairly innocent, sometimes truly horrible. To show that Pride stands for respect, love, and openness, we targeted the invitation campaign at those who stand for the exact opposite. At some of those ‘haters’ that hide behind weird pseudonyms, anonymous comments, or among the masses. People in great need of a colossal love festival. To distribute the invitations, we used Facebook and a group of more or less famous people (with a large circle of contacts), whom we visited on Twitter and sent them a nice letter (yes, a real one, with stamps and everything!). Fortunately enough, many wished to help out and we had our first catch in no time.
For the first time ever the Stockholm Pride Festival 2011 was free and open to everyone. To show that Pride stands for respect, love and openness we targeted the invitations at those who stand for the exact opposite, the anonymous haters.
Dela
Du är alltid välkommen att höra av dig till oss
Vill du veta mer om vad vi kan göra för dig?
- Slå en signal eller maila Jakob Lind, +46 (0)70 431 47 05
Det är vi som jobbar här
- Amanda Wennö
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- Andreas Slättner
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- Anna Lenskog
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- Anna Brandt Elfström
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- Björn-Olle Rylander
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- Dan Grettve
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- Daniel Stormdal
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- Ellen Franzén
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- Ellen Spångberg
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- Felix Bodin
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- Fredrik Nilsson, CD
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- Frida Eriksson
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- Jakob Lind, VD
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- Jessica Watson-Galbraith
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- Johan Kinnman
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- Jonatan Peterson
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- Katarina Hjertonsson
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- Kate Breineder
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- Malou Rönnmark
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- Maria Lindroos
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- Matias Vangsnes
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- Robin Böckman
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- Sandra Esposito
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- Simon Källgård
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- Sofie Hederstierna
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