





IKEA
Design Week Milano equals exclusive design, VIP-rooms and hors d'oeuvres. Yes? Together with IKEA, we put all of that on its head.
On the occasion of Salone del Mobile 2017, IKEA celebrated next year’s theme “The future of the living room” and the values of IKEA Democratic Design with an unforgettable exhibition in the heart of Milan’s Lambrate district called IKEA Festival – Let’s make room for life!
The 4th–9th of April 2017, IKEA invited press and public to the first ever IKEA FESTIVAL. Located in the heart of the Lambrate district of Milan, a 3500 m2 old warehouse was transformed to host the event that attracted some 33 000 visitors during the six days it was open.
Visitors were invited to share in an immersive experience about democratic design, ambient live acts and happenings to entertain, educate and inspire. The exhibition provided a place to rest and refresh during the busy Salone with tempting food, drinks and plenty of recharging points.
Futurniture contributed with the concept, campaign, production, PR and social media strategy/production. Architecture/concept was made by Danish Nikextension.
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Det är vi som jobbar här
- Amanda Wennö
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- Andreas Slättner
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- Anna Lenskog
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- Anna Brandt Elfström
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- Björn-Olle Rylander
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- Dan Grettve
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- Daniel Stormdal
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- Ellen Franzén
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- Ellen Spångberg
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- Felix Bodin
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- Fredrik Nilsson, CD
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- Frida Eriksson
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- Jakob Lind, VD
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- Jessica Watson-Galbraith
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- Johan Kinnman
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- Jonatan Peterson
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- Jonathan Elmblad
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- Katarina Hjertonsson
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- Kate Breineder
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- Malou Rönnmark
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- Maria Lindroos
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- Matias Vangsnes
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- Robin Böckman
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- Sandra Esposito
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- Simon Källgård
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- Sofie Hederstierna
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